About Us

Our Mission:

Gen in Japanese and Chinese means Origin(元) and Root(根). Our mission is to promote zero waste living style. Each product is eco-friendly or can be biodegraded by its origin – SOIL.

Our Product:

We carefully select products from worldwide based on four standards: non-toxic, sustainable, ethically produced, and cruelty-free. We have a strict screening process to make sure every product is  ethical made and its formulated products are cruelty-free. Gen Generation is here to help power your healthy and sustainable living style.

Our Package:

All of our packaging is recyclable or biodegradable. Our boxes and packaging can be recycled curbside and our wrappers are compostable.